Born in Venice Beach, California.
As a previously self-admitted “wine-snob” originally from Champagne, France, founder Brice Baillie started to find a deep appreciation for American wines after relocating to California in 2015. Spending more time with American friends and his new family (his wife Nasha is American), he also began to notice a gap between their growing love for wines, yet high level of intimidation towards selecting and discussing them, realizing that the subject of wine is often intimidating.
Starting out by cold calling wineries in California, he identified a few wineries that were open to partnerships and met the fundamental Obvious Wines criteria:
(Estate grown & bottled, experienced winemakers)
(sustainably farmed, eco-bottles, carbon-free corks)
Then, by hosting wine tastings amongst friends in his home, Brice was able to select the first wine of the collection through direct consumer feedback. Once a wine was selected, more tastings were held to help identify the most descriptive and relevant details for the labels.
Consumers chose and named the wine themselves!
From there, the Obvious Wines Sales team began going door-to-door, selling the wines directly to retail stores in the LA market to test the concept. Feedback (and Sales!) being very positive, the team is now starting to grow!
Obvious Wines is currently self distributed in Southern California. More states to come!
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