PRIVACY POLICY

This privacy policy applies to www.ObviousWines.com owned and operated by Obvious Wines LLC (collectively, “We”, “Us”, “Our” or “Obvious Wines”). This Privacy Policy describes how Obvious Wines collects, uses, shares and secures the personal information you provide. It also describes your choices regarding use, access and correction of your personal information.

If you feel that our company is not abiding by its posted privacy policy, please contact the Obvious Wines Office by email at info@ObviousWines.com or by mail at Obvious Wines, LLC, 212 Marine Street, Suite #100, Santa Monica, CA 90405. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.

INFORMATION COLLECTION AND USE

Obvious Wines is the sole owner of the information collected on this site. We will not sell, share, or rent this information to others in any way that varies from what is disclosed in this statement. Obvious Wines collects information from our users at several different areas on our site.

You may receive information regarding new features, services and special offers we think you'll find valuable. We may also share information with carefully selected business partners. These businesses may use the information we share to provide valuable opportunities and offers. If you'd like to opt out of future mailings from Obvious Wines LLC, follow the procedure outlined in the Choice/Opt-out section below. When we present you with the opportunity to receive marketing opportunities from our business partners we will not automatically subscribe you for these promotions, rather we will provide you with the opportunity to opt-in to these third party marketing programs.

Upon request, Obvious Wines will provide you with information about whether we hold any of your personal information. You may also access the personally identifiable information you have submitted to Obvious Wines by selecting “Your Account” and editing the information as it exists in our system currently. You are also able to access your information in order to update or delete it by sending us an email at info@Obviouswines.com. We will respond to your request within a reasonable time frame.

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

REGISTRATION

No registration is required in order to use this website.

ORDERING

Obvious Wines order forms request data from users including: Contact information such as name and shipping address; financial information such as credit card number, expiration date, billing address, and billing phone number. This information is used for billing purposes to verify that the customer is of legal age, and to fill customers' orders. If we encounter difficulty when processing an order, this contact information is used to contact the user. This information is harvested from a secure area and encrypted for our customers' protection. It is not sold or shared with anyone else under any circumstances.

TRACKING TECHNOLOGIES

We and our partners use cookies or similar technologies to analyze trends, administer the site, track users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies for our shopping cart, to remember users’ settings (e.g. language preference) and for authentication. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

BEHAVIORAL ADVERTISING

We partner with a third party to either display advertising on our Web site or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here. Please note this does not opt you out of being served ads. You will continue to receive generic ads.

LOG FILES

As is true of most web sites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data.

We do not link this automatically collected data to other information we collect about you. Or We may combine this automatically collected log information with other information we collect about you. We do this to improve services we offer you, to improve marketing, analytics, or site functionality.

SHARING

We will not sell, share, or rent this information to others in any way that varies from what is disclosed in this statement.

Obvious Wines will share aggregated demographic information with its partners and advertisers. This is not linked to any personally identifiable that can identify any individual person.

We may also share your physical address with carefully selected business partners. These businesses may use the information we share to mail you valuable opportunities and offers. You can opt out of future postal mailings from our business partners by sending an email to info@Obviouswines.com

We may share your information with third parties who provide services on our behalf to help with our business activities. These companies are authorized to use your personal information only as necessary to provide these services to us. We use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

We value your privacy at Obvious Wines, and will never release any account information to anyone outside of the necessary core groups that help our business function unless our customers give us the authority to do so.

LEGAL DISCLAIMER

We reserve the right to disclose your personally identifiable information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial or bankruptcy proceeding, court order, or legal process served on our Web site. When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request and to any other third party with your prior consent to do so.

SOCIAL MEDIA WIDGETS

Our Web site includes Social Media Features, such as the Facebook and Instagram Links. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

EMAILS

If a user wishes to subscribe to our emails we ask for contact information such as name and email address. We may use your personally identifiable for purposes other than sending you promotional materials. For example, we may use your information to complete transactions requested by you, or to send you administrative communications about any account you may have with us or about future changes to this Privacy Policy. You may also unsubscribe from promotional Emails by emailing us at info@Obviouswines.com

SQUARESPACE

Our store is hosted on Squarespace Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Squarespace's data storage, databases and the general Squarespace application. They store your data on a secure server behind a firewall. Payment: If you choose a direct payment gateway to complete your purchase, then Stripe stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more insight, you may also want to read Squarespace's & Stripe's Terms of Service or Privacy Statement.

All employees are kept up to date on our security and privacy practices. Every quarter and whenever new policies are implemented, our employees are reminded about the importance of keeping customer data secure and safe at all times. The servers with personally identifiable information are stored in a locked and secure environment.

If you have any questions about the security at our website, you can send an email to: info@Obviouswines.com

SALE OF OUR COMPANY

As a natural consequence of the development of our company, we could be sold to another company. In the event that another company acquires us or a significant portion of our assets is sold to another company, all customer data including financial records and consumer information collected on Obvious Wines may be transferred to the new company. You will be notified via of any such change in ownership or control of your personally identifiable information.

CHANGES IN THIS PRIVACY STATEMENT

If we decide to change our privacy policy, we will post those changes to this privacy statement, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

YOUR CALIFORNIA PRIVACY RIGHTS

Beginning on January 1, 2005, California Civil Code Section 1798.83 permits customers of Obvious Wines who are California residents to request certain information regarding its disclosure of personally identifiable to third parties for their direct marketing purposes. To make such a request, please send an e-mail to info@Obviouswines.com or write us:

Obvious Wines, LLC.

212 Marine Street, Suite #100

Santa Monica

CA 90405